AI Agents & Chatbots E-commerce Support Enterprise Voice & Phone AI
Jio-owned enterprise conversational AI for customer service across WhatsApp, voice, web and social, with 100+ languages and a live-chat agent inbox.
Large consumer brands in WhatsApp-heavy, multilingual markets such as India and the Middle East that want enterprise AI agents across messaging and voice from a Reliance Jio-owned vendor with 500+ enterprise customers.
You are a smaller or B2B team that wants published pricing and email-first help desk automation.
Haptik builds enterprise AI agents for customer experience, sold under the Jio Haptik brand. The platform covers an AI customer service agent that answers from unstructured enterprise content (PDFs, documents, spreadsheets and your website) using multiple RAG systems, voice AI agents that replace rigid IVR menus with natural conversation and intent-based routing, and sales, booking and lead-qualification agents for the same channels. Agent Studio is the builder, and Haptik lets you choose the underlying model, naming GPT, Llama and Claude. For handoff, Smart Agent Chat is its own omnichannel agent inbox, or Haptik connects to live-chat tools you already use, including Zendesk, Salesforce, Freshdesk, Genesys, NICE CXone and Gorgias.
Its distinctive strength is messaging-first deployments in high-volume consumer markets. WhatsApp is front and centre, alongside RCS business messaging, Instagram, Facebook Messenger, SMS, LINE, Google Business Messages and voice, and the platform claims support for more than 100 languages, which matters for multilingual markets such as India. Haptik says it has handled over 5 billion conversations, runs on AWS and Azure with a 99.9 percent uptime guarantee, and an Insights Agent scores human agent performance, sentiment and SOP compliance. Commerce integrations (Shopify, Magento, Fynd) support order tracking, returns and product recommendations.
Haptik was co-founded by Aakrit Vaish and Swapan Rajdev. Jio Platforms, part of Reliance, acquired majority shareholding in a $100 million transaction in early 2019, and Haptik describes itself as part of the Jio, Google and Facebook digital ecosystem. It says it is trusted by more than 500 enterprises; named customers include PVR INOX, Tira, Eureka Forbes (a WhatsApp bot that handled 1.5 million conversations), Kotak Life and Pepperfry. It claims ISO 27001:2022, HIPAA and GDPR compliance.
Pricing is not published; access is through a demo. Choose Haptik if you are a large consumer brand, especially in India, the Middle East or other WhatsApp-heavy markets, that needs multilingual AI across messaging and voice at scale. Skip it if you are a smaller team that wants self-serve pricing, or a B2B SaaS company whose support lives mainly in email and a help desk rather than consumer messaging apps.
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Deploy your AI Agent across Web, Chat, Voice, and morechecked October 2026
SMS Reduce call-center engagements and save costs with easy deflection to SMS … WhatsApp Integrate your WhatsApp API with Haptikchecked October 2026
Haptik is now compliant with HIPAA … ISO 27001:2022 certification demonstrates Haptik … comply with the various provisions of GDPR, CCPA, PDPAchecked October 2026
Multilingual Support Break language barriers with AI that converses in 100+ languageschecked October 2026
Seamless Handoff to Human Agents Escalate complex queries to human agents for faster resolution, enhancing customer satisfactionchecked October 2026
Flexible Model Selection Experiment with leading AI models like GPT, llama, and Claude to find the best fit for your business needschecked October 2026
Power Multi-Step Actions Empower users to accomplish more in one go. Let them instruct your AI to perform multiple actions in a single command, boosting automation and user satisfactionchecked October 2026
Back in 2013, Haptik started as a direct-to-consumer personal assistant appchecked October 2026
Updated October 2026
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