Haptik

AI Agents & Chatbots E-commerce Support Enterprise Voice & Phone AI

Jio-owned enterprise conversational AI for customer service across WhatsApp, voice, web and social, with 100+ languages and a live-chat agent inbox.

Best for

Large consumer brands in WhatsApp-heavy, multilingual markets such as India and the Middle East that want enterprise AI agents across messaging and voice from a Reliance Jio-owned vendor with 500+ enterprise customers.

Look elsewhere if

You are a smaller or B2B team that wants published pricing and email-first help desk automation.

Pricing
Paid from Custom
Founded
2013
Company
Majority-owned by Jio Platforms (Reliance) since 2019
Channels
Chat, Voice, SMS, WhatsApp, Social
Languages
100+ languages
Compliance
HIPAA GDPR ISO 27001

Haptik builds enterprise AI agents for customer experience, sold under the Jio Haptik brand. The platform covers an AI customer service agent that answers from unstructured enterprise content (PDFs, documents, spreadsheets and your website) using multiple RAG systems, voice AI agents that replace rigid IVR menus with natural conversation and intent-based routing, and sales, booking and lead-qualification agents for the same channels. Agent Studio is the builder, and Haptik lets you choose the underlying model, naming GPT, Llama and Claude. For handoff, Smart Agent Chat is its own omnichannel agent inbox, or Haptik connects to live-chat tools you already use, including Zendesk, Salesforce, Freshdesk, Genesys, NICE CXone and Gorgias.

Its distinctive strength is messaging-first deployments in high-volume consumer markets. WhatsApp is front and centre, alongside RCS business messaging, Instagram, Facebook Messenger, SMS, LINE, Google Business Messages and voice, and the platform claims support for more than 100 languages, which matters for multilingual markets such as India. Haptik says it has handled over 5 billion conversations, runs on AWS and Azure with a 99.9 percent uptime guarantee, and an Insights Agent scores human agent performance, sentiment and SOP compliance. Commerce integrations (Shopify, Magento, Fynd) support order tracking, returns and product recommendations.

Haptik was co-founded by Aakrit Vaish and Swapan Rajdev. Jio Platforms, part of Reliance, acquired majority shareholding in a $100 million transaction in early 2019, and Haptik describes itself as part of the Jio, Google and Facebook digital ecosystem. It says it is trusted by more than 500 enterprises; named customers include PVR INOX, Tira, Eureka Forbes (a WhatsApp bot that handled 1.5 million conversations), Kotak Life and Pepperfry. It claims ISO 27001:2022, HIPAA and GDPR compliance.

Pricing is not published; access is through a demo. Choose Haptik if you are a large consumer brand, especially in India, the Middle East or other WhatsApp-heavy markets, that needs multilingual AI across messaging and voice at scale. Skip it if you are a smaller team that wants self-serve pricing, or a B2B SaaS company whose support lives mainly in email and a help desk rather than consumer messaging apps.

Key features

What the AI can do

Visit Haptik →

See the best Haptik alternatives →

Frequently asked questions

Who is Haptik best for?
Large consumer brands in WhatsApp-heavy, multilingual markets such as India and the Middle East that want enterprise AI agents across messaging and voice from a Reliance Jio-owned vendor with 500+ enterprise customers. Look elsewhere if you are a smaller or B2B team that wants published pricing and email-first help desk automation.
How much does Haptik cost?
Haptik is a paid product. The vendor does not publish prices, so expect a custom quote from sales. Compare pricing across all listed tools →
What does Haptik integrate with?
Haptik integrates with WhatsApp, Instagram, Facebook Messenger, Microsoft Teams, LINE, Shopify, Adobe Commerce (Magento), HubSpot, Salesforce, Zendesk, Freshdesk, Zoho SalesIQ, NICE CXone, Genesys, Gorgias, Twilio, LeadSquared, and CleverTap.
What compliance standards does Haptik meet?
Based on the vendor's own security and trust pages, Haptik claims HIPAA, GDPR, and ISO 27001 compliance. See how that compares across vendors →
Is Haptik HIPAA compliant?
Yes. The vendor advertises HIPAA compliance for Haptik on its own site. Confirm the specifics, such as whether a business associate agreement (BAA) is offered, with the vendor before you buy.
Which support channels does Haptik cover?
Haptik handles customer conversations over chat, voice, SMS, WhatsApp, and social media.
What languages does Haptik support?
Haptik supports 100+ languages.
Can Haptik take actions, or does it only answer questions?
Haptik can take actions in connected systems, not just answer questions.
When was Haptik founded?
Haptik was founded in 2013.
What are the best Haptik alternatives?
Popular alternatives include Consio, Robylon, and Sendbird delight.ai. See all Haptik alternatives →
Sources for the facts on this page

Updated October 2026

Similar AI customer support tools

Consio

AI phone platform for Shopify brands. AI voice agents answer support calls 24/7 with live order and stock context, and call your Klaviyo and Shopify segments.

Robylon

AI agents that resolve support across chat, email, WhatsApp, tickets, and voice

Sendbird delight.ai

Sendbird's AI agent for customer service and revenue across chat, email, SMS, WhatsApp and voice, with a free AI-native helpdesk and per-resolution billing.

Aircall

Cloud phone system for support and sales teams with built-in AI Voice Agents, AI coaching and 250+ integrations; from $30/license/mo billed annually.

Alhena AI

E-commerce AI support concierge and shopping assistant, formerly Gleen, that resolves and acts on orders across chat, email, social and voice.

ASAPP

Enterprise contact center AI: GenerativeAgent resolves voice and chat contacts, with humans supervising in the loop. Used by JetBlue and American Airlines.

Know when Haptik changes

One plain-text email at the start of each month with every verified price change, acquisition and new listing across the directory, including any change to Haptik. No tracking pixels, unsubscribe in one click.

Is this your product?

Sign in to claim this listing and keep it up to date, or submit a new product to get more visibility for your AI customer support software.