How much does ASAPP cost?

ASAPP is a paid product. The vendor does not publish prices, so expect a custom quote from sales.

What does ASAPP integrate with?

ASAPP integrates with Amazon Connect, Salesforce, Zendesk, Freshdesk, Twilio, HubSpot, SharePoint, Snowflake, Airtable, Asana, Box, Calendly, and ClickUp.

What compliance standards does ASAPP meet?

Based on the vendor's own security and trust pages, ASAPP claims SOC 2, HIPAA, GDPR, and PCI DSS compliance.

Is ASAPP HIPAA compliant?

Yes. The vendor advertises HIPAA compliance for ASAPP on its own site. Confirm the specifics, such as whether a business associate agreement (BAA) is offered, with the vendor before you buy.

Which support channels does ASAPP cover?

ASAPP handles customer conversations over chat and voice.

Can ASAPP take actions, or does it only answer questions?

ASAPP can take actions in connected systems, not just answer questions, including order status and bookings & scheduling.

What are the best ASAPP alternatives?

Popular alternatives include RingCX, Vonage Contact Center, and Webex Contact Center.

ASAPP

Agent Assist & Copilots AI Agents & Chatbots Contact Center & CCaaS Enterprise Voice & Phone AI

Enterprise contact center AI: GenerativeAgent resolves voice and chat contacts, with humans supervising in the loop. Used by JetBlue and American Airlines.

Best for

Large contact centers in travel, telecom, insurance and financial services (JetBlue, American Airlines, Dish) that want an AI agent resolving voice and chat contacts under human supervision on top of their existing CCaaS.

Look elsewhere if

You run a small or mid-market support team that needs published pricing and a quick start; ASAPP is a quote-only enterprise deployment.

Pricing: Paid from Custom
Founded: 2015
Company: Independent, venture-backed
Channels: Chat, Voice
Compliance: SOC 2 HIPAA GDPR PCI DSS
Integrations: Amazon Connect Salesforce Zendesk Freshdesk Twilio HubSpot SharePoint Snowflake Airtable Asana Box Calendly ClickUp

ASAPP builds AI for very large contact centers. Its current product is ASAPP CXP, a customer experience platform built around GenerativeAgent, an AI agent that handles voice and chat conversations end to end: it is grounded in your knowledge base, connects to core systems to take actions, handles interruptions and topic changes, and keeps a persistent memory of each customer across interactions. CXP adds testing and simulation before launch, observability tools that log every agent decision, and, since April 2026, multiple specialised AI agents with orchestration. It sits in front of or alongside an existing CCaaS rather than replacing it, connecting over SIP, APIs, a web SDK, MCP and A2A, and prebuilt connectors including Amazon Connect, Salesforce, Zendesk, Twilio, HubSpot, Freshdesk, SharePoint and Snowflake.

The behaviour worth understanding is how ASAPP handles the moment the AI gets stuck. Instead of a classic handoff, its Human-in-the-Loop Agent (HILA) workflow lets GenerativeAgent ask a human for guidance or approval without leaving the conversation; the human works in a workspace called AgentDesk and can observe, approve or override responses, and ASAPP says one person can oversee multiple voice calls at once. That makes it a fit for operations that cannot fully automate high-stakes contacts but want far fewer humans per contact. ASAPP also leans on safety credentials: automated input and output filters, hallucination checks, continuous red teaming against more than 50 vulnerability types, zero data retention and PII redaction before storage.

Gustavo Sapoznik founded ASAPP in June 2015 to build AI specifically for customer service, starting with an asynchronous messaging platform and response suggestions for agents, moving into voice in 2018 and launching GenerativeAgent in May 2024. Katie Stein became CEO in August 2026. Its board and investors include John Doerr of Kleiner Perkins and Dave Strohm of Greylock, with Frank Slootman on the board. Published customer results are airline-heavy: JetBlue's AI agent, Amelia, reports a 45 percent containment rate and 73,000 labour hours saved in one quarter, and American Airlines saw CSAT rise 11 percent with over half of inquiries contained within six months. Dish, Altice USA and Tangerine Bank are also named.

ASAPP publishes no pricing; access is through a demo with its sales team. Choose ASAPP if you run a large, high-volume contact center in travel, telecom, insurance or financial services and want an AI agent that resolves contacts under human supervision without ripping out your CCaaS. Skip it if you are a mid-market or smaller support team: the product, the case studies and the sales motion are all aimed at enterprises.

Key features

GenerativeAgent for voice and chat resolution
Human-in-the-Loop Agent (HILA) supervision
Persistent customer memory across interactions
Testing, simulation and agent observability
Continuous red teaming and PII redaction

What the AI can do

Takes actions, not just answers. ASAPP can complete tasks in your other systems: Order status Bookings & scheduling
Hands off to a human with the conversation context when it cannot resolve an issue.

Visit ASAPP →

See the best ASAPP alternatives →

Frequently asked questions

Who is ASAPP best for?: Large contact centers in travel, telecom, insurance and financial services (JetBlue, American Airlines, Dish) that want an AI agent resolving voice and chat contacts under human supervision on top of their existing CCaaS. Look elsewhere if you run a small or mid-market support team that needs published pricing and a quick start; ASAPP is a quote-only enterprise deployment.
How much does ASAPP cost?: ASAPP is a paid product. The vendor does not publish prices, so expect a custom quote from sales. Compare pricing across all listed tools →
What does ASAPP integrate with?: ASAPP integrates with Amazon Connect, Salesforce, Zendesk, Freshdesk, Twilio, HubSpot, SharePoint, Snowflake, Airtable, Asana, Box, Calendly, and ClickUp.
What compliance standards does ASAPP meet?: Based on the vendor's own security and trust pages, ASAPP claims SOC 2, HIPAA, GDPR, and PCI DSS compliance. See how that compares across vendors →
Is ASAPP HIPAA compliant?: Yes. The vendor advertises HIPAA compliance for ASAPP on its own site. Confirm the specifics, such as whether a business associate agreement (BAA) is offered, with the vendor before you buy.
Which support channels does ASAPP cover?: ASAPP handles customer conversations over chat and voice.
Can ASAPP take actions, or does it only answer questions?: ASAPP can take actions in connected systems, not just answer questions, including order status and bookings & scheduling.
When was ASAPP founded?: ASAPP was founded in 2015.
What are the best ASAPP alternatives?: Popular alternatives include RingCX, Vonage Contact Center, and Webex Contact Center. See all ASAPP alternatives →

Sources for the facts on this page

Founded year: asapp.com June 2015 Gustavo founds ASAPP on a mission to build AI specifically for customer service. checked October 2026
Channels: asapp.com Voice (SIP, Call transfer over PSTN), Chat (messaging, web). checked October 2026
Compliance: trust.asapp.com Compliance SOC 2 Type 2 PCI DSS v4.0.1 HITRUST AWS Advanced Technology Partner CCPA HIPAA GDPR checked October 2026
Compliance: asapp.com External audits, including SOC 2 Type II and PCI DSS, confirm compliance with industry standards and best practices. checked October 2026
Company: asapp.com John Doerr Investor and Board Member; Chairman, Kleiner Perkins checked October 2026
AI actions: asapp.com Great for: Order tracking flows Appointment management Authentication checked October 2026
Human handoff: asapp.com You can also configure a handoff with full context when when the conversation requires research, multi-step work, or shifting to another application. checked October 2026
AI takes actions: asapp.com This is enterprise AI that acts, not just answers checked October 2026

Updated October 2026

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