How much does Helply cost?

Helply is a paid product. The listed starting price is $49/mo (500 AI credits, unlimited users).

What does Helply integrate with?

Helply integrates with Slack, Microsoft Teams, Discord, Telegram, WhatsApp, Salesforce, HubSpot, Gong, Snowflake, BigQuery, Linear, Jira, Confluence, Notion, Claude, ChatGPT, Cursor, PostHog, Mixpanel, LaunchDarkly, Shopify, and Stripe.

What compliance standards does Helply meet?

Based on the vendor's own security and trust pages, Helply claims SOC 2 and GDPR compliance.

Which support channels does Helply cover?

Helply handles customer conversations over chat, email, voice, SMS, and WhatsApp.

Can Helply take actions, or does it only answer questions?

Helply can take actions in connected systems, not just answer questions, including refunds & returns.

Does Helply have a free trial?

Yes: 14-day free trial (1,000 credits).

Can I buy Helply without talking to sales?

Yes. You can sign up and start on your own. Minimum commitment: Month-to-month, no per-seat fees.

What are the best Helply alternatives?

Popular alternatives include ClearFeed, Featurebase, and Gleap.

Helply

AI Agents & Chatbots B2B & Technical Support Help Desk & Ticketing

AI-native help desk rebuilt from Groove, with agents that investigate and act, unlimited users and AI billed in credits from $49 a month.

Best for

B2B SaaS and B2C support teams that want an AI-first help desk with unlimited seats, agents that investigate across Linear, Stripe or Snowflake, and AI billed by work done from $49 a month.

Look elsewhere if

You need social channels such as Instagram or Facebook Messenger, or prefer the fixed per-seat budgeting of a traditional help desk over usage-based AI credits.

Pricing: Paid from $49/mo (500 AI credits, unlimited users)
Founded: 2011
Free trial: 14-day free trial (1,000 credits)
How you buy: Self-serve signup
Minimum commitment: Month-to-month, no per-seat fees
Company: Independent, founder-led (Helply, Inc, formerly Groove)
Channels: Chat, Email, Voice, SMS, WhatsApp
Compliance: SOC 2 GDPR
Integrations: Slack Microsoft Teams Discord Telegram WhatsApp Salesforce HubSpot Gong Snowflake BigQuery Linear Jira Confluence Notion Claude ChatGPT Cursor PostHog Mixpanel LaunchDarkly Shopify Stripe

Helply is the help desk formerly known as Groove, rebuilt around AI agents. Groove started in 2011 as a simpler alternative to Zendesk; Helply's own about page now reads "Groove is now Helply", and groovehq.com redirects to helply.com. Founder Alex Turnbull's account of the change is unusually candid: AI drafts and summaries bolted onto Groove worked, but the help desk was still designed around humans doing every step, so the team rebuilt the inbox, permissions, data model and pricing for humans and agents working together. It is still a complete help desk, with a shared inbox and ticketing, messaging and live chat, a knowledge base and help center, analytics, customer records and workflows.

The AI comes as three agent types. The Support Agent talks to customers on every channel, investigating with the knowledge base, customer history and connected tools before it answers, and runs approved actions such as refunds, handing off with the work already done when it cannot finish. The Assist Agent works inside a ticket alongside a human, drafting and taking the actions the human approves. Background Agents watch every conversation without being asked: a Churn Agent, a Knowledge Agent that fills documentation gaps from resolved tickets, a Revenue Agent for upgrade intent, a Feature Request Agent and an Insights Agent, plus custom agents you build. Connections reach into Linear, Jira, Snowflake, PostHog and any MCP server, which suits technical B2B products.

Helply, Inc is remote-first, led by co-founders Alex Turnbull (CEO), Jared Scheel (CTO) and Tom Morkes (COO). It says 1,400+ companies use it, and that its own support went from six people to two for the same 1,400 customers. Published results: Sender.net handles about 4,000 conversations a month with 71 percent resolved end to end, Covidence 64 percent, Proposify 52 percent, and StaffTraveler reports tickets cut in half at an 88 percent resolution rate.

Every plan has unlimited users; you buy monthly credit blocks for AI work, from $49 for 500 credits up to 32,000, with 15 percent off annually. Credits are weighted by effort: a draft or summary is 1, a lookup across one or two systems is 4, a full investigation is 12. Helply estimates about 7 credits per B2B conversation and 4 per B2C, so 1,000 B2B conversations land near a 7,000-credit block at $399 a month. Failed actions, rejected drafts and setup never cost credits, and spending caps are built in. The trial is 14 days with 1,000 credits and no card. Choose Helply if you want an AI-first help desk where engineers and success staff can join tickets for free. Skip it if your support runs through Instagram and Facebook, which Helply does not list as channels.

Key features

Support Agent that investigates and takes actions
Assist Agent inside every ticket
Background agents for churn, knowledge and revenue
Full help desk: inbox, chat, KB, analytics, workflows
Unlimited users with credit-based AI billing

What the AI can do

Takes actions, not just answers. Helply can complete tasks in your other systems: Refunds & returns
Hands off to a human with the conversation context when it cannot resolve an issue.

Visit Helply →

See the best Helply alternatives →

Frequently asked questions

Who is Helply best for?: B2B SaaS and B2C support teams that want an AI-first help desk with unlimited seats, agents that investigate across Linear, Stripe or Snowflake, and AI billed by work done from $49 a month. Look elsewhere if you need social channels such as Instagram or Facebook Messenger, or prefer the fixed per-seat budgeting of a traditional help desk over usage-based AI credits.
How much does Helply cost?: Helply is a paid product. The listed starting price is $49/mo (500 AI credits, unlimited users). Compare pricing across all listed tools →
What does Helply integrate with?: Helply integrates with Slack, Microsoft Teams, Discord, Telegram, WhatsApp, Salesforce, HubSpot, Gong, Snowflake, BigQuery, Linear, Jira, Confluence, Notion, Claude, ChatGPT, Cursor, PostHog, Mixpanel, LaunchDarkly, Shopify, and Stripe.
What compliance standards does Helply meet?: Based on the vendor's own security and trust pages, Helply claims SOC 2 and GDPR compliance. See how that compares across vendors →
Which support channels does Helply cover?: Helply handles customer conversations over chat, email, voice, SMS, and WhatsApp.
Can Helply take actions, or does it only answer questions?: Helply can take actions in connected systems, not just answer questions, including refunds & returns.
Does Helply have a free trial?: Yes: 14-day free trial (1,000 credits).
Can I buy Helply without talking to sales?: Yes. You can sign up and start on your own. Minimum commitment: Month-to-month, no per-seat fees.
When was Helply founded?: Helply was founded in 2011.
What are the best Helply alternatives?: Popular alternatives include ClearFeed, Featurebase, and Gleap. See all Helply alternatives →

Sources for the facts on this page

Pricing model: helply.com You buy credits for the work your AI agents do, and nothing else. checked October 2026
Starting price: helply.com Plans start at $49 a month and include a block of credits for AI work checked October 2026
Founded year: helply.com Founded 2011 (as Groove) checked October 2026
Channels: helply.com Helply handles email, live chat, Slack, Microsoft Teams, WhatsApp, Discord, Telegram, and phone and SMS from one shared workspace checked October 2026
Compliance: helply.com Independently audited. SOC 2 Type II and GDPR. checked October 2026
Free trial: helply.com 14 days with 1,000 credits and no card. checked October 2026
How you buy: helply.com No sales gate stands between you and the product. checked October 2026
AI actions: helply.com its agents read the conversation, check account and product data, run approved actions such as refunds, and hand off to your team when a decision needs a person checked October 2026
Human handoff: helply.com Helply's agents investigate, resolve, and take action autonomously, then bring in your team when human judgment is needed. checked October 2026
AI takes actions: helply.com Helply's AI agents can take actions. They can use connected tools, APIs, customer data, account information, product systems, and internal workflows to investigate and complete support tasks, not just generate answers. checked October 2026
Minimum commitment: helply.com Contract terms Month-to-month, no per-seat fees. 15% off annual billing. checked October 2026

Updated October 2026

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