unitQ

Enterprise QA & Conversation Analytics

Independent QA layer that scores every support conversation, human agent or AI bot, against your own rubric, inside unitQ's customer-signal platform.

Best for

Enterprises running hybrid support with AI bots, BPOs and in-house agents that want one independent quality score across all of them.

Look elsewhere if

You only need QA scorecards for a small in-house team and do not want a broad customer-signal platform sold through demos.

Pricing
Paid from Custom
Founded
2018
How you buy
Sales-led (demo first)
Company
Independent, venture-backed
Channels
Chat, Email, Voice, SMS, Social
Languages
120+ languages
Compliance
SOC 2 GDPR
Integrations
Zendesk Salesforce Intercom Freshdesk Slack Jira Qualtrics SurveyMonkey Trustpilot G2 App Store Google Play Reddit X (Twitter) Instagram YouTube TikTok Discord AWS

unitQ built its name on monitoring product quality through user feedback, and it still sells that through unitQ Monitor alongside Impact, Compete, Research and Social products. Its support-facing product is unitQ Support QA, which it calls the independent quality layer for every customer conversation. Support QA ingests voice, chat, email, messaging, IVR and bot interactions from your ticketing and CRM systems, scores each one against a custom rubric built from your policies, brand voice and compliance rules, and ties the misses to CSAT, retention, containment and cost.

The pitch is neutrality. unitQ points out that bot vendors, BPOs and workforce tools grade their own work, and it shows a cancellation case where the vendor's self-score reads 94 percent while the customer's own rubric gives 50 percent because the bot kept looping back to retention offers. Because unitQ sells neither the agent nor the bot, it applies one standard to both: detecting failed intents, fallback loops and incomplete handoffs, checking disclosures and identity verification, and giving managers transcript evidence to coach from. The whole platform is exposed as MCP tools (agentQ) so teams can query it from an AI assistant, and unitQ claims 100+ integrations and 120+ languages.

unitQ is headquartered in San Francisco and was founded by CEO Christian Wiklund and CTO Nik Lindstrom; its about page lists venture investors on its board but the company does not publish funding details on its own site. It names Pinterest, Adobe, PayPal and Bumble as customers, and announced in October 2025 that Lime selected it for its global voice-of-the-customer program. Integrations include Zendesk, Salesforce, Intercom, Freshdesk, Slack and Jira, plus app stores, Trustpilot, G2, Reddit and the major social platforms. It claims SOC 2 Type II and GDPR compliance and offers an on-premise version to enterprise customers.

No pricing is published; every path leads to a demo. Choose unitQ if you run a hybrid support operation with AI agents and outsourced teams and want a quality score that no vendor in the chain controls, especially if product teams would also use the customer-signal side. Skip it if you only need QA scorecards for a small in-house team; the platform is broad and enterprise-oriented, and its roots are in product feedback analytics rather than contact center QA.

Key features

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Frequently asked questions

Who is unitQ best for?
Enterprises running hybrid support with AI bots, BPOs and in-house agents that want one independent quality score across all of them. Look elsewhere if you only need QA scorecards for a small in-house team and do not want a broad customer-signal platform sold through demos.
How much does unitQ cost?
unitQ is a paid product. The vendor does not publish prices, so expect a custom quote from sales. Compare pricing across all listed tools →
What does unitQ integrate with?
unitQ integrates with Zendesk, Salesforce, Intercom, Freshdesk, Slack, Jira, Qualtrics, SurveyMonkey, Trustpilot, G2, App Store, Google Play, Reddit, X (Twitter), Instagram, YouTube, TikTok, Discord, and AWS.
What compliance standards does unitQ meet?
Based on the vendor's own security and trust pages, unitQ claims SOC 2 and GDPR compliance. See how that compares across vendors →
Which support channels does unitQ cover?
unitQ handles customer conversations over chat, email, voice, SMS, and social media.
What languages does unitQ support?
unitQ supports 120+ languages.
Can I buy unitQ without talking to sales?
No. Access starts with a demo or a conversation with sales.
When was unitQ founded?
unitQ was founded in 2018.
What are the best unitQ alternatives?
Popular alternatives include AmplifAI, Assembled, and Authenticx. See all unitQ alternatives →
Sources for the facts on this page

Updated October 2026

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