How much does Cresta cost?

Cresta is a paid product. The vendor does not publish prices, so expect a custom quote from sales. Cresta's AWS Marketplace listing prices a 12-month Agent Assist for Chat subscription (up to 125,000 chats) at $150,000, with the same price for Agent Assist for Voice (up to 100,000 calls); overage is $1.20 per chat or $1.50 per call (AWS Marketplace, 2026).

What does Cresta integrate with?

Cresta integrates with Salesforce, Five9, Genesys, Amazon Connect, NICE, and Avaya.

What compliance standards does Cresta meet?

Based on the vendor's own security and trust pages, Cresta claims SOC 2, HIPAA, GDPR, ISO 42001, and PCI DSS compliance.

Is Cresta HIPAA compliant?

Yes. The vendor advertises HIPAA compliance for Cresta on its own site. Confirm the specifics, such as whether a business associate agreement (BAA) is offered, with the vendor before you buy.

Which support channels does Cresta cover?

Cresta handles customer conversations over chat, email, and voice.

Can Cresta take actions, or does it only answer questions?

Cresta can take actions in connected systems, not just answer questions.

What are the best Cresta alternatives?

Popular alternatives include Kaizo, Observe.AI, and Balto.

Cresta

Agent Assist & Copilots Contact Center & CCaaS QA & Conversation Analytics Voice & Phone AI

Real-time agent assist and AI insights for contact centers, trained on your best performers.

Best for

Large contact centers on Five9, Genesys, Amazon Connect, NICE or Avaya that want real-time agent guidance learned from their own top performers, plus automated QA, a training simulator and autonomous agents, with SOC 2, HIPAA, PCI DSS and ISO 42001 coverage.

Look elsewhere if

You run a small team or want a self-serve product: Cresta sells to serious operations with quote-based pricing and no free trial, and its value depends on having enough conversation volume to learn from.

Pricing: Paid from Custom
Founded: 2017
Company: Independent, venture-backed $270M+ raised; latest: Series D, $125M (November 2024)
Channels: Chat, Email, Voice
Languages: 30+ languages
Compliance: SOC 2 HIPAA GDPR ISO 42001 PCI DSS
Integrations: Salesforce Five9 Genesys Amazon Connect NICE Avaya

Cresta started from a simple observation: in every contact center, a handful of agents dramatically outperform the rest, and everything they do differently is sitting in the call recordings. Founded in 2017 by Zayd Enam, Tim Shi, and Sebastian Thrun, the Stanford professor behind Google X and Udacity, Cresta mines those conversations to learn what the best performers do, then coaches every agent in real time: suggested responses, knowledge, and guidance appearing on screen during live calls and chats.

That real-time layer is still the heart of the product, but the platform now spans the full loop. Conversation intelligence gives leaders visibility into every interaction, automated quality management replaces sampled QA scorecards, a training simulator lets agents rehearse against AI customers, and autonomous virtual agents take the high-volume calls that never needed a human. It plugs into the major contact-center stacks, including Five9, Genesys, Amazon Connect, NICE, and Avaya, so it layers onto what you run rather than replacing it.

Cresta sells to serious operations: United Airlines, Alaska Airlines, Cox Communications, Marriott, and Brinks Home are named customers, and investors including Andreessen Horowitz, Sequoia, and Greylock have backed it to the tune of roughly $276 million, most recently a $125 million Series D in late 2024 that valued the company around $1.6 billion. Pricing is enterprise and quote-based, with no public numbers.

Cresta is the pick when your strategy is making human agents better rather than replacing them, especially in revenue-bearing conversations like sales and retention where a slightly better sentence is worth real money. If you want humans out of the loop entirely, look at the autonomous-agent specialists; if you want your hundred agents performing like your best ten, Cresta was built for exactly that.

Key features

Real-time agent assist guidance
Autonomous voice and digital agents
Conversation intelligence analytics
Automated quality management
AI training simulator

What the AI can do

Takes actions, not just answers. Cresta can complete tasks in your other systems.
Hands off to a human with the conversation context when it cannot resolve an issue.

Reported pricing

Cresta does not publish prices. These are real price points from public sources, each dated and attributed. Your quote will depend on volume and contract terms.

Cresta's AWS Marketplace listing prices a 12-month Agent Assist for Chat subscription (up to 125,000 chats) at $150,000, with the same price for Agent Assist for Voice (up to 100,000 calls); overage is $1.20 per chat or $1.50 per call. AWS Marketplace, 2026

Published customer results

Outcomes named customers have reported, as published by the vendor or the customer.

Xanterra Travel Collection: AI agents average 74% containment and drove a $3.3M revenue lift Source, October 2025
Snap Finance: Deflection rate rose from 6% to 33%; AHT fell 40% Source

Visit Cresta →

See the best Cresta alternatives →

Frequently asked questions

Who is Cresta best for?: Large contact centers on Five9, Genesys, Amazon Connect, NICE or Avaya that want real-time agent guidance learned from their own top performers, plus automated QA, a training simulator and autonomous agents, with SOC 2, HIPAA, PCI DSS and ISO 42001 coverage. Look elsewhere if you run a small team or want a self-serve product: Cresta sells to serious operations with quote-based pricing and no free trial, and its value depends on having enough conversation volume to learn from.
How much does Cresta cost?: Cresta is a paid product. The vendor does not publish prices, so expect a custom quote from sales. Cresta's AWS Marketplace listing prices a 12-month Agent Assist for Chat subscription (up to 125,000 chats) at $150,000, with the same price for Agent Assist for Voice (up to 100,000 calls); overage is $1.20 per chat or $1.50 per call (AWS Marketplace, 2026). Compare pricing across all listed tools →
What does Cresta integrate with?: Cresta integrates with Salesforce, Five9, Genesys, Amazon Connect, NICE, and Avaya.
What compliance standards does Cresta meet?: Based on the vendor's own security and trust pages, Cresta claims SOC 2, HIPAA, GDPR, ISO 42001, and PCI DSS compliance. See how that compares across vendors →
Is Cresta HIPAA compliant?: Yes. The vendor advertises HIPAA compliance for Cresta on its own site. Confirm the specifics, such as whether a business associate agreement (BAA) is offered, with the vendor before you buy.
Which support channels does Cresta cover?: Cresta handles customer conversations over chat, email, and voice.
What languages does Cresta support?: Cresta supports 30+ languages.
Can Cresta take actions, or does it only answer questions?: Cresta can take actions in connected systems, not just answer questions.
When was Cresta founded?: Cresta was founded in 2017.
What are the best Cresta alternatives?: Popular alternatives include Kaizo, Observe.AI, and Balto. See all Cresta alternatives →

Sources for the facts on this page

AI takes actions: cresta.com Connect AI agents to your CRM, billing, scheduling, and other systems to retrieve data and complete tasks in real time. checked September 2026
Human handoff: cresta.com Seamless human agent hand-off when AI reaches escalation thresholds checked September 2026
Company: cresta.com Cresta Closes $125M Series D Funding Round checked September 2026
Total funding: cresta.com This brings the company's total funding to over $270 million. checked September 2026
Latest funding: cresta.com Cresta Closes $125M Series D Funding Round checked September 2026

Updated October 2026

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