AI Agents & Chatbots E-commerce Support
Empathic AI customer service for commerce brands, blending automation with brand personality.
Direct-to-consumer and commerce brands for whom brand voice is a real asset, that want autonomous resolution of orders, subscriptions and returns across email, chat, voice, SMS, WhatsApp and social on top of Gorgias, Zendesk or Kustomer, with published pricing of $750 a month plus $0.90 per ticket, 100+ languages and SOC 2, HIPAA and GDPR coverage.
You are a small store or outside commerce: the $750 monthly platform fee is a real floor, there is no free trial or self-serve start, and the product is built around the DTC stack.
Siena AI sells empathy at scale, which sounds like marketing until you watch most support bots talk. Founded in 2022 by Romanian entrepreneurs Andrei Negrau and Lisa Popovici, whose previous startup was SMS-commerce company Cartloop, Siena builds autonomous customer service for e-commerce and consumer brands with an unusual obsession: sounding like the brand, not like a template. Its AI personas carry a defined voice and tone, and brands like Spanx, HexClad, Kitsch, Prose, and MUD WTR use them to resolve orders, subscriptions, and returns across email, chat, SMS, and social DMs without the customer feeling the switch to a robot.
Under the personality is a full commerce-support engine. Siena sits on top of the help desk you already run, Gorgias, Zendesk, Kustomer, or Gladly, and plugs into Shopify, Recharge, Klaviyo, and the rest of the DTC stack to take real actions. It claims up to 80 percent automation with CSAT going up rather than down, and rounds the platform out with automated QA scoring, a voice-of-customer topic explorer, and an AI shopping agent that recommends products mid-conversation.
The company raised a $4.7 million seed led by Sierra Ventures in 2023 and publishes its pricing shape: a $750 monthly platform fee plus about $0.90 per automated ticket, with volume pricing quoted.
Choose Siena when brand voice is a genuine business asset, the common case for DTC brands whose customers chose them partly for the vibe. If you just need cheap deflection, simpler tools cost less; if every customer touch is brand equity, Siena is the one built around that belief.
Outcomes named customers have reported, as published by the vendor or the customer.
See the best Siena AI alternatives →
Automate tickets at just $0.90 eachchecked September 2026
From 'where's my order?' to 'I want to start my return', Siena handles it all- updating addresses, generating labels, issuing refunds, and sending replacements in a single flow.checked September 2026
Collaborative AI Routing that explains every handoff with a note.checked September 2026
From 'where's my order?' to 'I want to start my return', Siena handles it allchecked September 2026
We're thrilled to share that Siena AI is now SOC-2 Certified. This achievement reflects our commitment to data security and integrity.checked September 2026
We’re proud to announce that Siena AI is now officially HIPAA compliant. This milestone further reinforces our commitment to data security … With HIPAA, Siena now meets the most rigorous industry standards, including: GDPR, protecting personal data across the EUchecked September 2026
Today, Siena AI autonomously handles up to 80% of all customer interactions across 100+ languages and all channels (including email, text, social DMs and comments)checked September 2026
raised $4.7 million in seed funding.checked October 2026
raised $4.7 million in seed funding.checked October 2026
raised $4.7 million in seed funding.checked October 2026
Updated October 2026
Certainly harnesses the power of Generative AI and Conversational AI tailored specifically for your business and operations, freeing you from the constraints and discomfort of one-size-fits-all solutions.
AI phone platform for Shopify brands. AI voice agents answer support calls 24/7 with live order and stock context, and call your Klaviyo and Shopify segments.
Gladly's AI-powered Customer Service Platform centers on people, not tickets, leading to delightful experiences and revenue growth while cutting costs.
The conversational AI platform for e-commerce brands, deeply integrated with Shopify.
AI-first customer service for e-commerce: self-service portal plus AI that drafts and resolves.
AI agents that resolve support across chat, email, WhatsApp, tickets, and voice
One plain-text email at the start of each month with every verified price change, acquisition and new listing across the directory, including any change to Siena AI. No tracking pixels, unsubscribe in one click.
Sign in to claim this listing and keep it up to date, or submit a new product to get more visibility for your AI customer support software.