AI Agents & Chatbots Contact Center & CCaaS E-commerce Support Help Desk & Ticketing
Copenhagen-built customer service platform for ecommerce brands, with native voice, the Mim AI agent billed per conversation, and Co-Pilot.
Mid-market European ecommerce brands with meaningful phone volume and seasonal peaks that want native voice, digital channels and the Mim AI agent in one plan, from €89 per agent a month billed annually plus €0.40 per AI conversation.
You are a small team, want a self-serve trial, or only need email and chat: Dixa is sold through demos, and its higher seat price pays for a contact center you would not use.
Dixa is a customer service platform for mid-market ecommerce and consumer brands that puts phone, email, live chat, WhatsApp, Instagram, Facebook Messenger and SMS into one workspace, with routing, a knowledge base and analytics on top. Its AI agent, Mim, resolves routine inquiries such as refunds, tracking, order changes and FAQs on chat, email and WhatsApp using your knowledge base and live order data, then hands off complex cases with the full context. Mim on Voice, in beta, answers phone calls the same way: it verifies the caller, looks up the real order, makes the change and reads it back, in 16 languages. AI Co-Pilot sits with the human agents to suggest replies, improve drafts, translate on the fly and surface knowledge articles, and Auto-QA scores conversations against your criteria.
Two things set Dixa apart. First, voice is native: IVR, call recording, callbacks and voicemail come in every plan, where most helpdesks bolt on a contact center. Dixa says Gartner named it one of four Digital-First Specialists and the only one cited for advanced native voice. Second, the AI pricing is per conversation, not per resolution: Mim costs a flat €0.40 per conversation whether it resolves the case or hands it to a person, and Dixa argues openly that per-resolution billing passes model improvements to the vendor. Dixa also states that Mim on Voice meets the EU AI Act's Article 50 disclosure and audio watermarking rules and is hosted within the EU.
Dixa was founded in Copenhagen in 2015 and has raised $158 million, including a $105 million Series C led by General Atlantic in 2021. It bought the AI companies Solvemate and Miuros in 2021 and 2022, and Jakob Nederby, a co-founder, is CTO under CEO Christian Lohmann. It reports 850+ brands across 42 countries, among them Rapha, Oliver Bonas, Hobbii, Mejuri and Monica Vinader. The brand tink went from 80 to 90 seasonal Black Friday hires to 10 after switching, and Celebrate Company, which had up to four agents a day tagging and assigning tickets at peak, now needs none. Dixa holds SOC 2 Type II and stores data on AWS in Ireland.
Growth costs €89 per agent a month billed annually (€109 monthly) and already includes the contact center, knowledge base and Mim; Ultimate is €139 and Prime €179. Mim usage is €0.40 per conversation, and Co-Pilot, QA and SSO are add-ons. There is no self-serve trial: every rollout is sales-led with a success manager, and most brands go live in two to four weeks. Choose Dixa if you are a European ecommerce brand with real phone volume and seasonal peaks that wants voice, digital channels and AI in one bill. Skip it if you are a small team, want to try it yourself first, or only support over email and chat, where the higher seat price buys a contact center you will not use.
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Mim, Dixa's AI agent, is priced per conversation at a flat rate of €0.40, usage onlychecked October 2026
Growth For growing teams € 89 /agent/mochecked October 2026
Founded in Copenhagen in 2015checked October 2026
All Dixa plans include every channel natively: phone, email, live chat, WhatsApp, Instagram, Facebook Messenger, and SMS.checked October 2026
We are now excited to announce our latest milestone: achieving SOC 2 Type II certification.checked October 2026
Compliant with the EU AI Act, not just aware of itchecked October 2026
secure servers in Ireland and back up everything once a day in another physical location in Europechecked October 2026
30+ Languageschecked October 2026
No, Dixa doesn't offer a self-serve trial.checked October 2026
Mim AI Agent handles refunds, tracking updates, and FAQs across every channel, and hands off when something needs your team.checked October 2026
and hands off complex issues with full context.checked October 2026
It learns from your knowledge base, handles refunds, tracking, and order changes, and hands off complex issues with full context.checked October 2026
Updated October 2026
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