Dixa

AI Agents & Chatbots Contact Center & CCaaS E-commerce Support Help Desk & Ticketing

Copenhagen-built customer service platform for ecommerce brands, with native voice, the Mim AI agent billed per conversation, and Co-Pilot.

Best for

Mid-market European ecommerce brands with meaningful phone volume and seasonal peaks that want native voice, digital channels and the Mim AI agent in one plan, from €89 per agent a month billed annually plus €0.40 per AI conversation.

Look elsewhere if

You are a small team, want a self-serve trial, or only need email and chat: Dixa is sold through demos, and its higher seat price pays for a contact center you would not use.

Pricing
Paid from €89/agent/mo billed annually
Founded
2015
How you buy
Sales-led (demo first)
Company
Independent, venture-backed
Channels
Chat, Email, Voice, SMS, WhatsApp, Social
Languages
30+ languages
Data residency
EU (AWS Ireland, backups elsewhere in Europe)
Compliance
SOC 2 EU AI Act
Integrations
Shopify Adobe Commerce (Magento) WooCommerce Klaviyo Ada Assembled Boost.ai Braze Chattermill DigitalGenius Ebbot FactBranch Fivetran Geckoboard

Dixa is a customer service platform for mid-market ecommerce and consumer brands that puts phone, email, live chat, WhatsApp, Instagram, Facebook Messenger and SMS into one workspace, with routing, a knowledge base and analytics on top. Its AI agent, Mim, resolves routine inquiries such as refunds, tracking, order changes and FAQs on chat, email and WhatsApp using your knowledge base and live order data, then hands off complex cases with the full context. Mim on Voice, in beta, answers phone calls the same way: it verifies the caller, looks up the real order, makes the change and reads it back, in 16 languages. AI Co-Pilot sits with the human agents to suggest replies, improve drafts, translate on the fly and surface knowledge articles, and Auto-QA scores conversations against your criteria.

Two things set Dixa apart. First, voice is native: IVR, call recording, callbacks and voicemail come in every plan, where most helpdesks bolt on a contact center. Dixa says Gartner named it one of four Digital-First Specialists and the only one cited for advanced native voice. Second, the AI pricing is per conversation, not per resolution: Mim costs a flat €0.40 per conversation whether it resolves the case or hands it to a person, and Dixa argues openly that per-resolution billing passes model improvements to the vendor. Dixa also states that Mim on Voice meets the EU AI Act's Article 50 disclosure and audio watermarking rules and is hosted within the EU.

Dixa was founded in Copenhagen in 2015 and has raised $158 million, including a $105 million Series C led by General Atlantic in 2021. It bought the AI companies Solvemate and Miuros in 2021 and 2022, and Jakob Nederby, a co-founder, is CTO under CEO Christian Lohmann. It reports 850+ brands across 42 countries, among them Rapha, Oliver Bonas, Hobbii, Mejuri and Monica Vinader. The brand tink went from 80 to 90 seasonal Black Friday hires to 10 after switching, and Celebrate Company, which had up to four agents a day tagging and assigning tickets at peak, now needs none. Dixa holds SOC 2 Type II and stores data on AWS in Ireland.

Growth costs €89 per agent a month billed annually (€109 monthly) and already includes the contact center, knowledge base and Mim; Ultimate is €139 and Prime €179. Mim usage is €0.40 per conversation, and Co-Pilot, QA and SSO are add-ons. There is no self-serve trial: every rollout is sales-led with a success manager, and most brands go live in two to four weeks. Choose Dixa if you are a European ecommerce brand with real phone volume and seasonal peaks that wants voice, digital channels and AI in one bill. Skip it if you are a small team, want to try it yourself first, or only support over email and chat, where the higher seat price buys a contact center you will not use.

Key features

What the AI can do

Visit Dixa →

See the best Dixa alternatives →

Frequently asked questions

Who is Dixa best for?
Mid-market European ecommerce brands with meaningful phone volume and seasonal peaks that want native voice, digital channels and the Mim AI agent in one plan, from €89 per agent a month billed annually plus €0.40 per AI conversation. Look elsewhere if you are a small team, want a self-serve trial, or only need email and chat: Dixa is sold through demos, and its higher seat price pays for a contact center you would not use.
How much does Dixa cost?
Dixa is a paid product. The listed starting price is €89/agent/mo billed annually. Compare pricing across all listed tools →
What does Dixa integrate with?
Dixa integrates with Shopify, Adobe Commerce (Magento), WooCommerce, Klaviyo, Ada, Assembled, Boost.ai, Braze, Chattermill, DigitalGenius, Ebbot, FactBranch, Fivetran, and Geckoboard.
What compliance standards does Dixa meet?
Based on the vendor's own security and trust pages, Dixa claims SOC 2 and EU AI Act compliance. See how that compares across vendors →
Which support channels does Dixa cover?
Dixa handles customer conversations over chat, email, voice, SMS, WhatsApp, and social media.
What languages does Dixa support?
Dixa supports 30+ languages.
Can Dixa take actions, or does it only answer questions?
Dixa can take actions in connected systems, not just answer questions, including order status and refunds & returns.
Can I buy Dixa without talking to sales?
No. Access starts with a demo or a conversation with sales.
When was Dixa founded?
Dixa was founded in 2015.
What are the best Dixa alternatives?
Popular alternatives include eDesk, Gladly Sidekick, and Gorgias. See all Dixa alternatives →
Sources for the facts on this page

Updated October 2026

Similar AI customer support tools

eDesk

Ecommerce helpdesk for marketplace and webstore sellers, with an AI Agent billed at $0.99 per outcome that answers across Amazon, eBay and Shopify.

Gladly Sidekick

Gladly's AI-powered Customer Service Platform centers on people, not tickets, leading to delightful experiences and revenue growth while cutting costs.

Gorgias

The conversational AI platform for e-commerce brands, deeply integrated with Shopify.

LiveAgent

All-in-one help desk with ticketing, live chat, call center and social channels, plus an LLM chatbot and AI reply tools, from $15 per agent.

LiveChat

Long-running website live chat from Text, now sold as Text by LiveChat with an AI Agent, shared inbox and ticketing on one plan.

Octocom

AI agents for consumer brands that resolve support requests and take guarded actions like refunds and address changes across chat, email, social and voice.

Know when Dixa changes

One plain-text email at the start of each month with every verified price change, acquisition and new listing across the directory, including any change to Dixa. No tracking pixels, unsubscribe in one click.

Is this your product?

Sign in to claim this listing and keep it up to date, or submit a new product to get more visibility for your AI customer support software.