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Rippit (formerly MaestroQA)

Contact Center & CCaaS QA & Conversation Analytics

AI conversation data platform, formerly MaestroQA: build agents that read every support conversation for QA, churn risk, chatbot monitoring and coaching.

Best for

Support, CX and product teams on Intercom or Zendesk that want AI agents scoring and analyzing every conversation, for QA, churn risk, chatbot monitoring and coaching, with a free plan, published pricing from $185 a month and AI credits passed through at cost.

Look elsewhere if

You are committed to traditional, sample-based QA, or your conversations live outside Intercom and Zendesk: the rebuilt Rippit platform connects to those two help desks today, and it analyzes conversations rather than holding them.

Pricing
Freemium from Free; $185/mo
Founded
2013
Free trial
Free plan
How you buy
Self-serve signup
Company
Independent, venture-backed latest: Series A, $25M (September 2021)
Data residency
US, EU
Compliance
SOC 2
Integrations
Intercom Zendesk Decagon Gong Granola Fireflies Slack Salesforce HubSpot Snowflake

Rippit is the AI conversation data platform that MaestroQA became. The company renamed itself and rebuilt the product from the ground up: instead of sampling a handful of tickets for human graders, you connect Intercom or Zendesk, describe in plain language what an agent should look for, and it reads every conversation and reports or takes action on a schedule. The common agents are the ones support leaders already care about: a quality agent that scores every conversation against your rubric, a churn agent that flags at-risk language before renewal, a monitor that reviews what your AI chatbot actually said, product feedback and contact-driver analysis, and per-agent coaching reports. Any question you ask in its chat can be saved as a repeatable Agent App.

Founders Vasu Prathipati and Harrison Hunter started the company as students, Wharton and MIT respectively, and founded it in 2013. They grew it deliberately: MaestroQA was already profitable when it raised a $25 million round in 2021, an eight year path to a Series A that Forbes found notable enough to write up, with early traction from brands like Etsy and Squarespace. The rename is a continuation, not a sale. Rippit says it is the same company and founders, and existing customers keep their rubrics, historical scores, calibration history and single sign-on setup.

Pricing is now published and self-serve, a real change from the contact-form quotes of the MaestroQA era. A free plan includes 100 Agent Runs a month and $100 in AI credits; Starter is $185 a month for 300 runs and Growth $495 a month for 1,000, with Enterprise custom. Every plan includes unlimited plain-language Q&A, and AI credits are passed through at cost with no markup. An Agent Run is one execution of a saved agent, so coaching 20 agents every week uses 20 runs a week.

Choose Rippit if you run support on Intercom or Zendesk and want every conversation read, both for QA and for the churn, product and chatbot questions that sampled QA never answered. Look elsewhere if you are committed to traditional, sample-based QA, or if your conversations live in other help desks or dialers: the rebuilt platform connects to Intercom and Zendesk today, a much shorter list than MaestroQA's old connector catalog, with more promised.

Key features

Published customer results

Outcomes named customers have reported, as published by the vendor or the customer.

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Frequently asked questions

Who is Rippit (formerly MaestroQA) best for?
Support, CX and product teams on Intercom or Zendesk that want AI agents scoring and analyzing every conversation, for QA, churn risk, chatbot monitoring and coaching, with a free plan, published pricing from $185 a month and AI credits passed through at cost. Look elsewhere if you are committed to traditional, sample-based QA, or your conversations live outside Intercom and Zendesk: the rebuilt Rippit platform connects to those two help desks today, and it analyzes conversations rather than holding them.
How much does Rippit (formerly MaestroQA) cost?
Rippit (formerly MaestroQA) is freemium: a free tier covers the basics, and paid plans unlock more. Published pricing: Free; $185/mo. Compare pricing across all listed tools →
What does Rippit (formerly MaestroQA) integrate with?
Rippit (formerly MaestroQA) integrates with Intercom, Zendesk, Decagon, Gong, Granola, Fireflies, Slack, Salesforce, HubSpot, and Snowflake.
What compliance standards does Rippit (formerly MaestroQA) meet?
Based on the vendor's own security and trust pages, Rippit (formerly MaestroQA) claims SOC 2 compliance. See how that compares across vendors →
Does Rippit (formerly MaestroQA) have a free trial?
Yes: Free plan.
Can I buy Rippit (formerly MaestroQA) without talking to sales?
Yes. You can sign up and start on your own.
When was Rippit (formerly MaestroQA) founded?
Rippit (formerly MaestroQA) was founded in 2013.
What are the best Rippit (formerly MaestroQA) alternatives?
Popular alternatives include AmplifAI, Authenticx, and CallMiner. See all Rippit (formerly MaestroQA) alternatives →

Listing history

Updates to the facts on this page, from vendor changes and our own re-checks.

See every change across the directory →

Sources for the facts on this page

Updated October 2026

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