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Trengo

AI Agents & Chatbots E-commerce Support Help Desk & Ticketing

Dutch omnichannel inbox built around WhatsApp, with AI agents that answer, act and qualify leads across email, chat, social and voice.

Best for

European retail, ecommerce, hospitality and leisure businesses where WhatsApp drives customer contact and one AI agent should handle both support and lead qualification, from 299 euros a month for 10 users.

Look elsewhere if

You are a very small team or mostly handle email tickets, since the entry plan is 299 euros a month and AI conversations carry a per-conversation surcharge on top.

Pricing
Paid from €299/mo billed annually (10 users)
Founded
2017
Free trial
Free trial (length not stated)
How you buy
Self-serve signup
Company
Independent, venture-backed ($36M Series A, 2021)
Channels
Chat, Email, Voice, SMS, WhatsApp, Social
Languages
70+ languages
Compliance
GDPR
Integrations
WhatsApp Instagram Facebook TikTok Shopify WooCommerce Lightspeed

Trengo is a European omnichannel inbox, built in the Netherlands and strongest where WhatsApp is the main customer channel. It is an official WhatsApp Business Partner, and its shared inbox brings WhatsApp, email, live chat, Instagram, Facebook, TikTok, SMS and voice calls together with the customer's details next to each conversation. Retail and ecommerce, travel and hospitality, health and wellness, and leisure are the industries it designs for, and the product spans support and sales: the same AI agent that handles order questions also qualifies inbound leads, syncs with the CRM and books meetings.

The AI Agent, called HelpMate on the pricing page, is trained on your help center, FAQs and documents, follows tone and escalation rules you define, and can take basic actions such as order tracking through integrations, applying labels and calling third-party APIs. It deploys across WhatsApp, email, chat, social and voice, answers in 70+ languages, and identifies gaps in its own knowledge so you can fill them. Trengo claims up to 80 percent of queries resolved before a human steps in. AI Journeys, multi-step automations across channels, is still in beta, and Dessa is a newer AI agent for ecommerce brands that acts as both support agent and shopping assistant. Broadcasting for proactive WhatsApp campaigns is sold as an add-on.

Trengo was founded in Utrecht in 2017, raised a $36 million Series A in 2021, and says it has 1,500+ customers, 100+ employees and 100 million conversations a year. Patrick Meutzner is CEO and Marcel van de Weerd is co-founder and CTO. Published results include Dentakay, which saves 270 hours a month with automated lead qualification; Defqon.1, which saved 170+ hours with AI and WhatsApp service; Goedgemerkt, which handled a 240 percent peak-season ticket surge without growing the team; and Europarcs, running 52 parks on one system. The application is hosted on AWS and Trengo describes GDPR as core to the platform.

Pricing is published in euros, per team rather than per seat. Boost is 299 euros a month billed annually (349 monthly) for 10 users and 6,000 conversations a year; Pro is 499 euros (599 monthly) for 20 users and 18,000 conversations; Enterprise is custom. A conversation is any reply within a 7-day window. AI costs extra: conversations the AI Agent handles carry a surcharge of 0.25 euros each on annual billing or 0.30 monthly, and additional conversations cost 15 euros per 100. Choose Trengo if WhatsApp drives your customer contact and you want support and lead qualification in one European-hosted inbox. Skip it if you are a two-person team, because the 299 euro floor is high for small volumes, or if email ticketing is all you need.

Key features

What the AI can do

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Frequently asked questions

Who is Trengo best for?
European retail, ecommerce, hospitality and leisure businesses where WhatsApp drives customer contact and one AI agent should handle both support and lead qualification, from 299 euros a month for 10 users. Look elsewhere if you are a very small team or mostly handle email tickets, since the entry plan is 299 euros a month and AI conversations carry a per-conversation surcharge on top.
How much does Trengo cost?
Trengo is a paid product. The listed starting price is €299/mo billed annually (10 users). Compare pricing across all listed tools →
What does Trengo integrate with?
Trengo integrates with WhatsApp, Instagram, Facebook, TikTok, Shopify, WooCommerce, and Lightspeed.
What compliance standards does Trengo meet?
Based on the vendor's own security and trust pages, Trengo claims GDPR compliance. See how that compares across vendors →
Which support channels does Trengo cover?
Trengo handles customer conversations over chat, email, voice, SMS, WhatsApp, and social media.
What languages does Trengo support?
Trengo supports 70+ languages.
Can Trengo take actions, or does it only answer questions?
Trengo can take actions in connected systems, not just answer questions, including order status, refunds & returns, and bookings & scheduling.
Does Trengo have a free trial?
Yes: Free trial (length not stated).
Can I buy Trengo without talking to sales?
Yes. You can sign up and start on your own.
When was Trengo founded?
Trengo was founded in 2017.
What are the best Trengo alternatives?
Popular alternatives include Dixa, eDesk, and Gladly Sidekick. See all Trengo alternatives →
Sources for the facts on this page

Updated October 2026

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