Comparing Salesforce Agentforce and Ushur? Both are AI Agents & Chatbots and Enterprise tools in the directory, which is why buyers put them on the same shortlist. Below is a side-by-side look at how they price, what they integrate with, and when each is the better fit, so you can pick on the facts rather than either vendor's own sales page.
| Attribute | Salesforce Agentforce | Ushur |
|---|---|---|
| Pricing | Per resolution · $2/conversation | Paid · Custom |
| Founded | 1999 | 2014 |
| Categories | AI Agents & Chatbots Enterprise | AI Agents & Chatbots Enterprise |
| Integrations | Slack Salesforce CRM Data Cloud MuleSoft Tableau WhatsApp | Salesforce ServiceNow Zendesk Slack Microsoft Dynamics 365 |
Agentforce is Salesforce's platform for autonomous AI agents, with customer service as its flagship act. Because it is grounded in your CRM through Data Cloud, an Agentforce service agent can resolve cases using live customer records, knowledge articles, and Flow automations, all inside the guardrails your admins define, then escalate to a human in Service Cloud when needed. Its Atlas reasoning engine works out intent, gathers the right data, and executes actions, and a low-code Agent Builder lets teams assemble agents from topics and actions without deep engineering. In late 2025 Salesforce added Agentforce Voice, giving those agents a natural phone presence.
Salesforce is not shy about eating its own cooking. The company runs Agentforce on itself as what it calls customer zero, and CEO Marc Benioff has said AI now handles roughly half of Salesforce's own support, letting it shrink support headcount substantially. At the 2024 Dreamforce launch, attendees reportedly built around ten thousand agents in just three days, which tells you something about how quickly the low-code builder puts people to work.
The results customers report are eye-catching: 1-800Accountant says it resolves the majority of its chat conversations autonomously, OpenTable reports similar deflection, and Reddit cut its resolution time dramatically after switching on service agents. Pricing is flexible, spanning a per-conversation rate and a consumption-based credit model, plus per-user editions for teams that want a predictable add-on.
For the vast population of companies already running sales and service on Salesforce, Agentforce is the natural next step, because the agent lives right next to the data and processes it needs and requires no separate integration project to get going. If your business is already built end to end on the Salesforce platform, this is the AI agent that fits your world with the least possible friction and the most context.
Read the full Salesforce Agentforce listing → · See Salesforce Agentforce alternatives →
Ushur builds an agentic AI platform for customer experience automation in regulated industries, mainly insurance, healthcare, and financial services. It calls the category customer experience automation, or CXA, a term it largely coined. Its AI agents handle inbound and outbound engagement over SMS, email, voice, and web, resolving things like claims follow ups, health plan enrollment, and document collection without a human in the loop. A no code Studio lets business users design these workflows themselves, and the platform bakes governance, auditability, and observability into agent reasoning, which is the whole pitch for compliance heavy buyers.
Simha Sadasiva and Henry Peter founded Ushur in Santa Clara in 2014, well before the current AI agent wave, and the company has raised over $100 million, including a $50 million Series C led by Third Point Ventures in 2023 and a smaller Series D round in early 2025. Customers skew heavily toward insurance and health plans: Aflac, Cigna, Sun Life, Irish Life, Freedom Mortgage, and Medicaid plans like CalOptima and IEHP. In March 2026 it launched Voice-Guided Experience, which pairs a live AI voice call with a synchronized secure mobile screen, with support for 74 languages.
There is no public pricing. Ushur sells annual enterprise contracts scoped to use cases, channels, and interaction volume, and you will not find a number, a tier, or a calculator anywhere on the site. Expect a demo, a scoping exercise, and a custom quote, and budget for a real procurement cycle rather than a credit card signup.
Choose Ushur if you are an insurer, health plan, or lender that needs to automate high volume member and policyholder journeys under HIPAA and similar constraints, and you want business teams, not developers, owning the workflows. If you run a general purpose helpdesk, sell to consumers outside regulated industries, or want cheap per seat software, this is more machinery than you need.
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