Comparing LivePerson and Salesforce Agentforce? Both are AI Agents & Chatbots and Enterprise tools in the directory, which is why buyers put them on the same shortlist. Below is a side-by-side look at how they price, what they integrate with, and when each is the better fit, so you can pick on the facts rather than either vendor's own sales page.
| Attribute | LivePerson | Salesforce Agentforce |
|---|---|---|
| Pricing | Paid · Custom | Per resolution · $2/conversation |
| Founded | 1995 | 1999 |
| Categories | AI Agents & Chatbots Contact Center & CCaaS Enterprise | AI Agents & Chatbots Enterprise |
| Integrations | Salesforce Zendesk Microsoft Dynamics ServiceNow Shopify WhatsApp Apple Messages for Business Avaya | Slack Salesforce CRM Data Cloud MuleSoft Tableau WhatsApp |
LivePerson Conversational Cloud is an enterprise platform for handling customer conversations at scale across web messaging, in-app chat, SMS, WhatsApp, Apple Messages for Business, and social channels. AI agents built on the platform resolve routine questions using an intent engine and a bring-your-own-LLM approach, while human agents work in a messaging-first workspace with a generative AI Copilot that drafts replies, summarizes conversations, and translates messages in real time. Voice AI ties phone calls into the same routing and analytics, and Conversational Intelligence reporting shows what customers are actually asking about.
The company is one of the original names in this space. Robert LoCascio founded LivePerson in New York in 1995, back when web chat was a novelty, and took it public on Nasdaq (ticker LPSN) in 2000. It bought VoiceBase and Tenfold in 2021 to add voice analytics and CRM integrations, partnered with Avaya in 2024 to bolt its digital capabilities onto Avaya contact centers, and today claims 18,000 plus brands, with HSBC, Burberry, PNC, and Zurich among its named customers. LoCascio later stepped down, and John Sabino has been CEO since January 2024. In April 2026, voice AI company SoundHound AI agreed to acquire LivePerson.
Pricing is quote-based. LivePerson publishes Bronze, Silver, and Gold tiers describing what each unlocks, from the agent workspace up to advanced analytics and generative AI, but no dollar figures. Messaging channels like SMS and WhatsApp pass through provider rates plus a 15 percent handling fee, and generative AI entitlements are negotiated with sales. Budget for an enterprise contract, not a credit-card signup.
Choose LivePerson if you are a large brand that lives on asynchronous messaging and wants proven scale, deep channel coverage, and agent-assist AI with enterprise controls. Look elsewhere if you are a small team that wants transparent pricing and self-service setup, or if the pending SoundHound acquisition and several years of revenue decline make you nervous about vendor stability.
Read the full LivePerson listing → · See LivePerson alternatives →
Agentforce is Salesforce's platform for autonomous AI agents, with customer service as its flagship act. Because it is grounded in your CRM through Data Cloud, an Agentforce service agent can resolve cases using live customer records, knowledge articles, and Flow automations, all inside the guardrails your admins define, then escalate to a human in Service Cloud when needed. Its Atlas reasoning engine works out intent, gathers the right data, and executes actions, and a low-code Agent Builder lets teams assemble agents from topics and actions without deep engineering. In late 2025 Salesforce added Agentforce Voice, giving those agents a natural phone presence.
Salesforce is not shy about eating its own cooking. The company runs Agentforce on itself as what it calls customer zero, and CEO Marc Benioff has said AI now handles roughly half of Salesforce's own support, letting it shrink support headcount substantially. At the 2024 Dreamforce launch, attendees reportedly built around ten thousand agents in just three days, which tells you something about how quickly the low-code builder puts people to work.
The results customers report are eye-catching: 1-800Accountant says it resolves the majority of its chat conversations autonomously, OpenTable reports similar deflection, and Reddit cut its resolution time dramatically after switching on service agents. Pricing is flexible, spanning a per-conversation rate and a consumption-based credit model, plus per-user editions for teams that want a predictable add-on.
For the vast population of companies already running sales and service on Salesforce, Agentforce is the natural next step, because the agent lives right next to the data and processes it needs and requires no separate integration project to get going. If your business is already built end to end on the Salesforce platform, this is the AI agent that fits your world with the least possible friction and the most context.
Read the full Salesforce Agentforce listing → · See Salesforce Agentforce alternatives →
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