Comparing Gorgias and Zoho Desk? Both are AI Agents & Chatbots and Help Desk & Ticketing tools in the directory, which is why buyers put them on the same shortlist. Below is a side-by-side look at how they price, what they integrate with, and when each is the better fit, so you can pick on the facts rather than either vendor's own sales page.
| Attribute | Gorgias | Zoho Desk |
|---|---|---|
| Pricing | Paid · $10/mo | Freemium · Free; $7/agent/mo |
| Founded | 2015 | 1996 |
| Categories | AI Agents & Chatbots E-commerce Support Help Desk & Ticketing | AI Agents & Chatbots Help Desk & Ticketing Knowledge Base & Self-Service |
| Integrations | Shopify Klaviyo Instagram WhatsApp Slack Recharge | Zoho CRM Slack Microsoft Teams Jira Salesforce HubSpot Twilio Zapier |
Gorgias is a help desk built specifically for online stores, and it knows its lane cold. It integrates deeply with Shopify, BigCommerce, and Magento, so its AI Agent can answer customer emails and chats about orders, shipping, returns, and products using live store data, then take real actions like editing an order or issuing a refund right inside the ticket. A Copilot assists human agents with drafts and summaries, and because Gorgias tracks the revenue that support conversations drive, it treats your help desk as a place that can make money, not just spend it.
The origin story is delightfully accidental. Gorgias started in Paris in 2015 as a humble Chrome extension for email templates, until the founders noticed that support agents were the ones actually using it and pivoted the whole company toward them. It shares its name with Gorgias of Leontini, the ancient Greek orator immortalized in one of Plato's dialogues, a fittingly talkative namesake for a conversation platform. Today it is a certified B Corporation and Shopify's only Premier Partner for customer experience, powering a large share of the biggest Shopify brands.
That focus has won a who's who of direct-to-consumer names, including Steve Madden, Glossier, Dr. Bronner's, and Marine Layer, with more than sixteen thousand brands on board in total. Pricing starts at just ten dollars a month and is based on ticket volume with unlimited users, so growing teams are not punished for adding people, and the AI Agent is billed per resolved conversation.
Its 2.0 release added a shopping assistant, image analysis, and cart-recovery flows in more than eighty languages, pushing Gorgias further into the world of support-driven selling. For any e-commerce brand living on Shopify that wants an AI agent tuned to the specific rhythms of online retail rather than a generic one, Gorgias is the obvious specialist pick.
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Zoho Desk is a full omnichannel help desk: ticketing across email, chat, phone, social, and web forms, SLAs and workflow automation, multi-brand self-service help centers with knowledge bases, and dashboards. Its AI layer, Zia, brings generative, predictive, and analytical capabilities: reply assistance, sentiment analysis, ticket triage and auto-tagging, and answer-bot style self-service. Zoho also supports a bring-your-own-key model, letting any paid plan plug in OpenAI or DeepSeek keys for generative features without upgrading tiers.
Desk comes from Zoho Corporation, the famously bootstrapped software company founded in 1996 that built a suite of dozens of business apps without venture funding. Zoho Desk launched in 2016 as, in Zoho's framing, the industry's first context-aware help desk, leaning on the deep native hookup with Zoho CRM. It targets everyone from three-person teams on the free plan to enterprises running multi-brand support operations.
Pricing is fully public and unusually low for the category. A free plan covers up to three agents with basic email ticketing. Paid tiers billed annually run $7 per agent per month for Express, $14 for Standard, $23 for Professional, and $40 for Enterprise, with monthly billing costing more. The Zia AI suite is included on Professional and Enterprise at no separate AI fee, and the full autonomous feature set concentrates in Enterprise, so realistic AI budgeting means the upper tiers, still cheaper than most rivals plus their AI add-ons.
Choose Zoho Desk if you are price-sensitive, want real published numbers, or already live in the Zoho ecosystem, where the CRM integration pays off daily. It is a strong pick for small and mid-sized teams growing into AI features without per-resolution fees. Look elsewhere if you need best-of-breed conversation QA, heavy enterprise contact center tooling, or if your stack is deeply non-Zoho, since Zia shines brightest inside Zoho's own walls.
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