Comparing Loris and Zendesk QA? Both are Contact Center & CCaaS and QA & Conversation Analytics tools in the directory, which is why buyers put them on the same shortlist. Below is a side-by-side look at pricing and an estimated monthly bill, channels, compliance claims, and integrations, plus when each is the better fit, so you can pick on the facts rather than either vendor's own sales page.
| Attribute |
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|---|---|---|
| What it is | Conversation intelligence platform, now part of Contentsquare, that analyzes every support interaction for intent, sentiment, automated QA, and AI agent performance. | AI-powered quality assurance, formerly Klaus, that auto-scores every support conversation, flags risky interactions, and grades AI agents alongside humans. |
| Pricing | Paid · Custom | Paid · $50/agent/mo (with WFM) |
| Est. monthly cost | No published price to estimate | $500/mo $50 per seat/mo; With WFM bundle |
| Founded | 2018 | 2018 |
| Categories | Contact Center & CCaaS QA & Conversation Analytics | Contact Center & CCaaS QA & Conversation Analytics |
| Channels | ||
| Chat | ✓ | Not verified |
| ✓ | Not verified | |
| Voice | ✓ | Not verified |
| Compliance (vendor-claimed) | ||
| SOC 2 | ✓ | ✓ |
| HIPAA | — | ✓ |
| GDPR | — | ✓ |
| ISO 27001 | ✓ | ✓ |
| FedRAMP | — | ✓ |
| ISO 42001 | — | ✓ |
| Data residency | US (Ohio), EU (Ireland) | US, EU (EEA), UK, Japan, Australia (QA accounts created on or after November 17, 2025) |
| Languages | Not verified | Not verified |
| What the AI can do | ||
| Takes actions | Not verified | Not verified |
| Hands off to a human | Not verified | Not verified |
| Choice of LLM | Not verified | Not verified |
| Buying | ||
| Free trial | Not verified | Free trial (length not stated, by request) |
| How you buy | Not verified | Not verified |
| Minimum commitment | — | Billed annually (Workforce Engagement add-on list price) |
| Company | Acquired by Contentsquare (October 2025) | Product of Zendesk (private, owned by Hellman & Friedman and Permira) |
| Works with | Zendesk Salesforce Kustomer Gladly LivePerson Twilio | Zendesk Salesforce Service Cloud Intercom Genesys Aircall Kustomer Help Scout |
| Key features |
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| Next step |
Full listing Visit site → |
Full listing Visit site → |
Estimates assume 5,000 conversations a month, 60% handled by AI and 10 agent seats, at each vendor's published list price (the cost calculator's model); treat them as a floor, not a quote. Compliance rows are what vendors publicly claim, and “Not verified” means we have not confirmed that fact yet, not that the tool lacks it.
Best for: Support operations on Zendesk, Salesforce, Kustomer, Gladly or LivePerson that want every conversation analyzed for intent, sentiment and quality, with analytics on how their AI agents are performing, and that already use or are considering Contentsquare.
Look elsewhere if you want a standalone vendor with published pricing or stated compliance and residency: Loris is now sold as a Contentsquare module, is quote-priced, and its verified compliance and residency fields are blank.
Best for: Support teams on Zendesk, Salesforce Service Cloud, Intercom, Genesys, Aircall, Kustomer or Help Scout that want every conversation auto-scored, risky interactions flagged in real time and AI agents graded alongside humans, with compliance up to FedRAMP and ISO 42001 and published pricing of $50 per agent bundled with WFM.
Look elsewhere if you want an AI agent that talks to customers, or a standalone QA tool with its own roadmap: Zendesk QA evaluates conversations rather than holding them, and since 2024 it is part of Zendesk's workforce engagement suite, which matters most if you run a competing help desk.
Loris is a conversation intelligence platform that turns customer service interactions into structured data. It ingests voice calls, chats, and emails, then uses a mix of proprietary models and large language models to detect intent, sentiment, and quality signals across 100 percent of conversations rather than a sampled slice. That powers three jobs: insight into why customers contact you and how sentiment shifts, automated QA scoring of policy adherence and resolution, and analytics on AI agents, tracking containment, transfers, and abandonment so automation does not quietly degrade the experience.
Loris grew out of Crisis Text Line, the nonprofit text hotline, on the theory that empathetic language patterns learned there could improve commercial support. The New York company raised a $12 million Series A in April 2022 led by Bow Capital with ServiceNow Ventures, Floodgate, and Vertex participating, roughly $19 million total, under CEO Etie Hertz. Gartner named it a Cool Vendor, Harvard Business School wrote a case study on it, and pizza marketplace Slice credited it with a 36 percent drop in credits issued. In July 2025 Contentsquare agreed to acquire Loris, and the deal closed on October 23, 2025.
Loris never published pricing and still does not. Everything is quote based, and the product is now sold as the Conversation Intelligence module of the Contentsquare experience analytics platform, so expect an enterprise sales conversation rather than a credit card signup, likely alongside a broader Contentsquare pitch.
Choose Loris if you want conversation data connected to digital experience analytics, which the Contentsquare pairing makes genuinely distinctive, or if oversight of AI agents matters as much as human QA. Be aware that loris.ai now redirects to Contentsquare and the standalone brand is being absorbed, so buyers who want an independent, single purpose QA vendor with its own roadmap should look at EvaluAgent instead.
Read the full Loris listing → · See Loris alternatives →
Zendesk QA is the quality assurance layer of Zendesk's workforce engagement suite. Its AutoQA engine scores every customer conversation automatically, not the small sample a human reviewer can reach, grading criteria like empathy, tone, and solution quality across email, chat, and voice, including BPO teams. Spotlight surfaces risky interactions such as churn signals and escalations, real-time QA catches issues while conversations are still live, and a coaching module turns findings into 1:1 sessions. It also evaluates AI agents, comparing bot and human performance side by side.
The product began life as Klaus, founded in Tallinn, Estonia in 2018 by Martin Koiva, Kair Kasper, and Egon Sale, complete with a cartoon dog mascot and a devoted following among support leaders. Zendesk signed a definitive agreement to acquire Klaus in January 2024 and completed the deal on February 12, 2024, folding it into its workforce engagement portfolio alongside the Tymeshift WFM product. Zendesk cites QA customers including Audacy, Kahoot, and Liberty, with results like a 150 percent increase in ticket review volume.
Klaus is no longer sold standalone: Zendesk QA is an add-on to a Zendesk Support or Suite plan. Zendesk's own pricing page lists the Workforce Engagement Bundle, QA plus workforce management, at $50 per agent per month billed annually, while multiple independent pricing breakdowns consistently peg the QA add-on alone at $35 per agent per month. There is no free tier, and final numbers still route through sales.
Choose Zendesk QA if you already run support on Zendesk and want mature automated QA with zero integration friction, or if you need to hold AI agents to the same standard as people. It still connects to outside platforms like Salesforce, Intercom, Genesys, and Aircall, but the center of gravity is now firmly Zendesk. If you want a vendor-neutral QA partner with published a la carte pricing, look at EvaluAgent or Rippit (formerly MaestroQA) instead.
Read the full Zendesk QA listing → · See Zendesk QA alternatives →
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