Comparing Ada and Moveworks? Both are AI Agents & Chatbots and Enterprise tools in the directory, which is why buyers put them on the same shortlist. Below is a side-by-side look at how they price, what they integrate with, and when each is the better fit, so you can pick on the facts rather than either vendor's own sales page.
| Attribute | Ada | Moveworks |
|---|---|---|
| Pricing | Paid · Custom | Paid · Custom |
| Founded | 2016 | 2016 |
| Categories | AI Agents & Chatbots Enterprise | AI Agents & Chatbots Enterprise Internal IT & Employee Support |
| Integrations | Zendesk Salesforce ServiceNow Shopify Twilio WhatsApp | Slack Microsoft Teams Microsoft 365 Copilot ServiceNow Okta Workday SharePoint Confluence OneDrive Outlook |
Ada is an AI agent platform built for brands whose support queues are measured in the millions. The pitch is simple: onboard the agent on your knowledge and policies, then measure and coach it exactly the way you would manage a star human employee, using built-in testing and analytics to push its automated resolution rate higher every quarter. Ada handles chat, email, SMS, and voice in more than fifty languages, and its generative actions let it actually resolve issues in your back-end systems rather than just deflecting them with a canned reply.
There is a great origin story here. Before writing a line of code, Ada's founders spent roughly a year working as frontline support agents at seven different companies, because they wanted to feel the job before automating it. That empathy shows up in a product obsessed with resolution quality, not vanity deflection numbers. The company even shares its name with Ada Lovelace, widely considered the first computer programmer, which is a fitting match for software meant to think.
Founded in Toronto in 2016 by Mike Murchison and David Hariri, Ada has since powered billions of automated customer interactions for names like Meta, Verizon, Square, Shopify, Canva, and YETI. It is firmly an enterprise product: pricing is quote-based and annual, aimed at organizations fielding hundreds of thousands of conversations a year, so this is not a tool you swipe a credit card for on a Tuesday afternoon.
What you get for that commitment is a mature, measurable platform with a long track record and a coaching loop designed to keep getting better over time. If your support volume is huge, your brand stakes are high, and you want an AI agent you can manage like a real team rather than set and forget, Ada belongs firmly at the top of your shortlist.
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Moveworks is an AI assistant platform for an entire workforce, built to search and act across the business applications employees already use. An agentic reasoning engine decides what a request actually needs, a marketplace ships more than 1,000 prebuilt agents, and enterprise search reaches across 50 or more systems including OneDrive, SharePoint, Confluence and Outlook. Agent Studio is the low-code builder for teams that want their own agents, and the assistant answers in more than 100 languages across chat, web, mobile and portals.
The Slack behaviour is the part worth understanding, because it is more aggressive than most. Any employee can DM the assistant directly, but Moveworks also puts a bot in the public IT channel, a feature it calls Channel Resolver. It reads every message posted there, and when it predicts it can remediate the issue it steps in: it DMs the employee to resolve the problem, then updates the channel so the answer is visible to everyone. Moveworks describes the resolvable set as software provisioning, account unlocks, installation instructions and the guest WiFi password, which is to say the bulk of what an ask-IT channel actually receives. The same assistant runs in Microsoft Teams, and since a January 2025 expansion of the Microsoft alliance it is also reachable as an agent inside Microsoft 365 Copilot.
Bhavin Shah, Vaibhav Nivargi, Varun Singh and Jiang Chen founded the company in 2016, and it raised more than $300 million from investors including Tiger Global and Kleiner Perkins. On March 10, 2025 ServiceNow agreed to buy it for $2.85 billion in cash and stock, the largest acquisition in ServiceNow's history, and the deal has since closed. Moveworks says more than 350 large enterprises and over 5 million employees use it, including 10 percent of the Fortune 500. Named customers include CVS Health, Toyota North America, BambooHR, Instacart, Coca-Cola Consolidated, AkzoNobel, Procore and Micron.
Pricing is not published anywhere on the site: this is an enterprise sale with a quote at the end of it. Choose Moveworks if you are a large enterprise with a busy ask-IT channel and you want an assistant that resolves in the channel rather than deflecting to a portal, and doubly so if you are already a ServiceNow shop. Skip it if you are under a few thousand employees, where the deployment effort and the contract size will both outrun the problem you are solving.
Read the full Moveworks listing → · See Moveworks alternatives →
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