Comparing Cresta and Loris? Both are Contact Center & CCaaS and QA & Conversation Analytics tools in the directory, which is why buyers put them on the same shortlist. Below is a side-by-side look at how they price, what they integrate with, and when each is the better fit, so you can pick on the facts rather than either vendor's own sales page.
| Attribute | Cresta | Loris |
|---|---|---|
| Pricing | Paid · Custom | Paid · Custom |
| Founded | 2017 | 2018 |
| Categories | Agent Assist & Copilots Contact Center & CCaaS QA & Conversation Analytics Voice & Phone AI | Contact Center & CCaaS QA & Conversation Analytics |
| Integrations | Salesforce Five9 Genesys Amazon Connect NICE Avaya | Zendesk Salesforce Kustomer Gladly LivePerson Twilio |
Cresta started from a simple observation: in every contact center, a handful of agents dramatically outperform the rest, and everything they do differently is sitting in the call recordings. Founded in 2017 by Zayd Enam, Tim Shi, and Sebastian Thrun, the Stanford professor behind Google X and Udacity, Cresta mines those conversations to learn what the best performers do, then coaches every agent in real time: suggested responses, knowledge, and guidance appearing on screen during live calls and chats.
That real-time layer is still the heart of the product, but the platform now spans the full loop. Conversation intelligence gives leaders visibility into every interaction, automated quality management replaces sampled QA scorecards, a training simulator lets agents rehearse against AI customers, and autonomous virtual agents take the high-volume calls that never needed a human. It plugs into the major contact-center stacks, including Five9, Genesys, Amazon Connect, NICE, and Avaya, so it layers onto what you run rather than replacing it.
Cresta sells to serious operations: United Airlines, Alaska Airlines, Cox Communications, Marriott, and Brinks Home are named customers, and investors including Andreessen Horowitz, Sequoia, and Greylock have backed it to the tune of roughly $276 million, most recently a $125 million Series D in late 2024 that valued the company around $1.6 billion. Pricing is enterprise and quote-based, with no public numbers.
Cresta is the pick when your strategy is making human agents better rather than replacing them, especially in revenue-bearing conversations like sales and retention where a slightly better sentence is worth real money. If you want humans out of the loop entirely, look at the autonomous-agent specialists; if you want your hundred agents performing like your best ten, Cresta was built for exactly that.
Read the full Cresta listing → · See Cresta alternatives →
Loris is a conversation intelligence platform that turns customer service interactions into structured data. It ingests voice calls, chats, and emails, then uses a mix of proprietary models and large language models to detect intent, sentiment, and quality signals across 100 percent of conversations rather than a sampled slice. That powers three jobs: insight into why customers contact you and how sentiment shifts, automated QA scoring of policy adherence and resolution, and analytics on AI agents, tracking containment, transfers, and abandonment so automation does not quietly degrade the experience.
Loris grew out of Crisis Text Line, the nonprofit text hotline, on the theory that empathetic language patterns learned there could improve commercial support. The New York company raised a $12 million Series A in April 2022 led by Bow Capital with ServiceNow Ventures, Floodgate, and Vertex participating, roughly $19 million total, under CEO Etie Hertz. Gartner named it a Cool Vendor, Harvard Business School wrote a case study on it, and pizza marketplace Slice credited it with a 36 percent drop in credits issued. In July 2025 Contentsquare agreed to acquire Loris, and the deal closed on October 23, 2025.
Loris never published pricing and still does not. Everything is quote based, and the product is now sold as the Conversation Intelligence module of the Contentsquare experience analytics platform, so expect an enterprise sales conversation rather than a credit card signup, likely alongside a broader Contentsquare pitch.
Choose Loris if you want conversation data connected to digital experience analytics, which the Contentsquare pairing makes genuinely distinctive, or if oversight of AI agents matters as much as human QA. Be aware that loris.ai now redirects to Contentsquare and the standalone brand is being absorbed, so buyers who want an independent, single purpose QA vendor with its own roadmap should look at MaestroQA or EvaluAgent instead.
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