Comparing Gemini Enterprise for Customer Experience and Ushur? Both are AI Agents & Chatbots and Enterprise tools in the directory, which is why buyers put them on the same shortlist. Below is a side-by-side look at how they price, what they integrate with, and when each is the better fit, so you can pick on the facts rather than either vendor's own sales page.
| Attribute | Gemini Enterprise for Customer Experience | Ushur |
|---|---|---|
| Pricing | Paid · $0.50/session | Paid · Custom |
| Founded | 2018 | 2014 |
| Categories | AI Agents & Chatbots Contact Center & CCaaS Enterprise | AI Agents & Chatbots Enterprise |
| Integrations | UJET Genesys Cisco Five9 Twilio Mitel RingCentral BigQuery | Salesforce ServiceNow Zendesk Slack Microsoft Dynamics 365 |
Gemini Enterprise for Customer Experience is Google Cloud's customer service AI stack, the 2026 successor to Contact Center AI. Its centerpiece, Customer Experience Agent Studio, lets teams build multimodal support agents on a drag and drop canvas that talk with customers over chat and phone in humanlike voices across more than 40 languages, handling text, audio, and images. Agent Assist coaches human reps live with transcription, summarization, and knowledge suggestions, while Customer Experience Insights surfaces service trends from conversation data. A companion CCaaS layer, built with UJET, supplies the actual contact center routing and telephony.
The product line launched as Contact Center AI at Google Cloud Next in July 2018, and that launch is the founding year used here since Google itself dates to 1998. It became Customer Engagement Suite with Google AI in September 2024, then was folded into Gemini Enterprise for Customer Experience at the NRF retail show in January 2026. The results are real: Verizon put Agent Assist in front of 28,000 care reps, Bell Canada credits the suite with 20 million dollars in savings, and Kroger, Papa Johns, Lowe's, and Woolworths signed on as early adopters of the new agentic tools.
Pricing is published and usage based, which is rare in this market. Agent Studio sessions cost 50 cents each for chat or voice, with voice overage at a quarter of a cent per second after five minutes. Agent Assist starts at $0.002 per chat message or 3 cents per voice minute. The CCaaS platform and migrations from older Dialogflow agents are quote based through sales.
Choose Google if you want top tier conversational AI building blocks, transparent metered pricing, and the muscle of Google's speech and Gemini models, and you have the engineering capacity to assemble them. Skip it if you need a turnkey helpdesk in an afternoon, or if constant renaming makes you nervous: this product has had three names in three years.
Read the full Gemini Enterprise for Customer Experience listing → · See Gemini Enterprise for Customer Experience alternatives →
Ushur builds an agentic AI platform for customer experience automation in regulated industries, mainly insurance, healthcare, and financial services. It calls the category customer experience automation, or CXA, a term it largely coined. Its AI agents handle inbound and outbound engagement over SMS, email, voice, and web, resolving things like claims follow ups, health plan enrollment, and document collection without a human in the loop. A no code Studio lets business users design these workflows themselves, and the platform bakes governance, auditability, and observability into agent reasoning, which is the whole pitch for compliance heavy buyers.
Simha Sadasiva and Henry Peter founded Ushur in Santa Clara in 2014, well before the current AI agent wave, and the company has raised over $100 million, including a $50 million Series C led by Third Point Ventures in 2023 and a smaller Series D round in early 2025. Customers skew heavily toward insurance and health plans: Aflac, Cigna, Sun Life, Irish Life, Freedom Mortgage, and Medicaid plans like CalOptima and IEHP. In March 2026 it launched Voice-Guided Experience, which pairs a live AI voice call with a synchronized secure mobile screen, with support for 74 languages.
There is no public pricing. Ushur sells annual enterprise contracts scoped to use cases, channels, and interaction volume, and you will not find a number, a tier, or a calculator anywhere on the site. Expect a demo, a scoping exercise, and a custom quote, and budget for a real procurement cycle rather than a credit card signup.
Choose Ushur if you are an insurer, health plan, or lender that needs to automate high volume member and policyholder journeys under HIPAA and similar constraints, and you want business teams, not developers, owning the workflows. If you run a general purpose helpdesk, sell to consumers outside regulated industries, or want cheap per seat software, this is more machinery than you need.
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